The Crucial Role of Artificial Intelligence (AI) In UX Design

Share This

In today's business world, Artificial intelligence has gained enormous popularity. Many businesses in various industry verticals have streamlined their processes following  Artificial intelligence. Nowadays, technology is evolving to integrate Artificial intelligence with other domains such as Robotic Process Automation (RPA) and even mobile app development. The growing scope of artificial intelligence in mobile apps adds value to enterprise mobile apps. Business owners and Entrepreneurs want to use Artificial Intelligence services to improve and personalize the app’s experience. All major industry sectors can benefit from AI-powered mobile applications and let’s look at how Artificial intelligence affects the mobile app development landscape.

What is Artificial Intelligence (AI)?

Artificial Intelligence (AI) is a replica of human intelligence, a machine that can respond to and even solve problems like humans. It takes the role in action and brings out the best result with almost all possible outcomes and analyzes the data and even experiences customer satisfaction in the perfect way.

Why UX Needs Changing?

The crucial role of Artificial Intelligence in UX design takes time on research and user feedback, employing AI to learn from data points and provide the best solution to the user ensures more customer retention over time with minimal effort in UX designing research. Employing Artificial Intelligence could help create personalized suggestions or even completely separate UI catered to specific needs.

How Quick Should You Implement UX Changes?

The pace of implementation of UX design is another example where Artificial Intelligence can help immensely. Mobile applications are prone to quick design changes catered to make more conversions with a seemingly quicker UI in appearance. Artificial Intelligence can help you understand what users really expect from your service quickly and help make improvements based on a much bigger dataset.

How Artificial Intelligence In UX Design can Improve UX Over Time

Emotion AI

The advantage of employing UX methods in your product design is to incorporate empathy into your product. Most business interactions show up as a challenge when the process is automated. Using emotional AI is perhaps the best way that businesses can improve the overall UX for customers. The main advantage of using AI here is the zero bias it has on presented data. Emotion AI requires facial recognition, ML algorithms, and data analysis to develop outputs to improve the UX.

Personalized Recommendations using Artificial Intelligence

With less time to impress users and touch competition from similar businesses, it’s better to employ Artificial Intelligence to understand niche customers and market only to them. Data from social media platforms can be used to filter down users who would benefit the most from the service. eCommerce websites that offer a variety of products could benefit immensely from Artificial Intelligence.  As customers search for a particular product, AI and ML models can be trained to show similar products, accessories, or even better offers.

Superfast conversations with Chatbots

AI Chatbots are arguably the most popular way businesses can improve user experience with artificial intelligence. Artificial Intelligence in chat optimization is not new to the industry, with approximations as close to real-life communications, chatbots are now commonplace in most customer-facing businesses. The primary advantage Chatbots offer is their availability 24/7 not only can chatbots work 24/7, but they are also immune to frustration and stress from unruly customers.

Automation Done Right

Automation is suited for repetitive tasks and those which can be delegated to machines and also means that not all customer-facing tasks can be automated. AI Chatbots are a good example here, as peculiar customer questions may still require a human touch from time to time.  Based on customer data, services that pique user interest can be presented straight to users to generate more customer retention and even build a loyal brand following. Automation has helped businesses to streamline tasks even, creating simplified sales funnels to improve the odds of task completion.


AI is here to stay for the long run and is shaping the future of mobile app development. Artificial Intelligence provides numerous opportunities for AI app developers to accelerate and innovate. In this digital world, technology is rapidly evolving to alter the behaviour of humans and machines. The combination of Artificial Intelligence and UX design holds tremendous promise for the future. Therefore, it is the responsibility of businesses to make optimal use of AI technologies that can increase the capabilities of products. At Hepto Technologies, we try to test out UX challenges through AI that is trained to find out faults in UX and crucial bugs that could halt sales altogether.